Get More Sales by Asking These Questions

Have you ever stuck with “We can’t” or “That won’t work” statements in your business?

When crafting sales and marketing strategy, shut off the negative thinking and let out the creativity to the ideas you can come up with.

You have to cultivate an environment where there’s no fear of ideas being seen as crazy or stupid. You will need to overcome the fear of thinking outside the box and support and encourage risk taking within your team.

The big point here is not to make statements like,”That would never work for us”, rather ask the question, “How can I apply that to my business?”

With this, here are some aspects in business strategy and customer relations that you need to start considering in order to break away from traditional thinking in sales:

In business strategy, you need to know the following: (1) objective, (2) targets, (3) actions to double your revenue, (3) other strategies you need to consider, (4) obstacles needed to overcome, (5) outsourcing experts you will hire, and (6) establishing structures to ensure effectivity.

For customer relations, the following are to be considered: (1) your target market, (2) demand from the customer, (3) what they do and read, (4) how can you target them, (5) the best time and way to contact them, and (6) why they need your product or service.

These guiding questions are tested and proven in terms of how I incorporate it into my business strategy and customer relations.

Do You Know How to Find Your Ideal Customer?

Starting a business requires diverse set of skills and talents.

But, do you know what’s the biggest asset of a business?

A strong customer base.

If you really want your business to take off the ground, you need to know who your customers are, how to find them and how to make them loyal to your product or service.

Here are some tips you can use to build your customer base for your business:

1 – Identify who you want as customers

When you settle the niche of your business, the next thing to do is to figure out what type of customers you want to attract. A specialized business will attract more prospective customers with less competition. So, when the time comes for you to open your business, you will have more sense of your customers and it will be much easier to drum up interest in what your business can offer.

2 – Take consideration of your customer profile

After identifying your ideal customer, you should begin to develop a strategy on how to attract this particular demographic. As a guide, you can start by asking these questions: What do they look for? What type of deals and promotions will they respond to? The goal is to attract customers at certain income level who is interested with your product or service.

3 – Use the power of analytics

Analytics has been around for some time, but not all entrepreneurs use them. Modern software allows entrepreneurs to track every aspect of the customer’s behaviors. Hence, analytics do not only tell you who your customers are, but what they commonly look for.

All of your entrepreneurial skills will be useless if your business do not have a strong customer base. It isn’t just good enough to be a great planner, salesperson, or innovator. You need a leverage over the customers you want to sell your products or services with.

This is related with the learning gap I am talking about on every Discovery Day. The gap from where your point now in your business to where you want it to be.

For more information on how to do this comment below or email me on dean@entrepreneursuccess.ie